Keeping our Teens Drug and Alcohol Free

Media Campaigns

Drug prevention media campaigns provide information and resources to encourage healthy choices. They work best when combined with other strategies. CTAD follows proven guidelines to ensure our campaigns are as effective as possible.

You Got This!

2020 – 2021
Topic: Alcohol & Marijuana Prevention
Audience: High School Students
Created By: CTAD Coalition & Delta Youth Advisory Board
Media: Digital Banner Ads (English & Spanish), Landing Page with Resources, T-shirts, Promotional Products

For assistance in implementing a similar campaign in your own community, contact info@communitytheantidrug.org or 224-765-CTAD (224-765-2823).

The You Got This! campaign celebrates the strength and resiliency of DHS and HPHS students during challenging times. The digital ads highlight healthy behaviors related to the topics of physical health, stress management, studying, community service, relationships and goal setting. Each ad includes a message on how staying drug-free help students achieve their success. Clicking the ad leads to a web page with multiple resources for each topic.

Talk Monitor Secure 8.5x11-EN

Talk, Monitor, Secure

2020 – 2021
Topic: Alcohol, Marijuana & Prescription Drug Prevention
Audience: Parents
Created By: CTAD Coalition & Parent Committee
Media: Posters and Activity Sheets (English & Spanish), Social Media Graphics

For editable versions of these materials to use in your own community, contact info@communitytheantidrug.org or 224-765-CTAD.

The Talk, Monitor, Secure campaign encourages parents to talk to their children about alcohol/drugs and monitor their home supply. While focused on preventing underage drinking, suggested action steps also reference retail marijuana and prescription drugs. Posters are displayed at retail alcohol outlets. Social media graphics offer specifics such as what to discuss with your children and how to monitor home supplies. Four different activity sheets feature puzzles, family conversation starters, a support line, and one of the talk, monitor, secure actions.

Festive Fun for Everyone

2019-2021
Topic: Alcohol Prevention
Audience: Community Members, Parents
Created By: CTAD Coalition
Media: Fact Sheet and Drink Recipe Cards (English & Spanish), Social Media Graphics

For editable versions of these materials to use in your own community, contact info@communitytheantidrug.org or 224-765-CTAD.

Festive Fun for Everyone materials offer concrete steps party hosts can take to ensure all their guests feel welcome, including those who cannot or choose not to drink alcohol. Festive drink recipes provide ideas for non-alcoholic beverages that are equally (or more) attractive as alcoholic options traditionally served at celebrations.

Two Truths

2019 – 2020
Topic: Marijuana Prevention
Audience: High School Students
Created by: CTAD Coalition & Catalyst Youth Group
Media: Posters (English & Spanish)

For editable versions of these materials to use in your own community, contact info@communitytheantidrug.org or 224-765-CTAD.

The Two Truths marijuana awareness campaign was designed to encourage high school students to think critically about pro-marijuana messages they often hear in the media. Each poster features two true statements: one seemingly positive statement with which students are already familiar and another which shines a bit more light on the topic. The posters offer facts, science and credible sources for students to consider.

You Determine Your Future

2017 – 2019
Topic: Alcohol & Marijuana Prevention, Wellness
Audience: High School Students
Created by: CTAD, GNCY, Lake County Task Force, LEAD, Link Together, Stand Strong & Stand Up
Media: 30 second video PSAs, Staff T-shirts

To purchase versions of these PSAs to use in your own community, visit: www.golead.co/psas.

The You Determine Your Future campaign consists of 20 public service announcements (PSAs) created by a collaboration of seven Drug Free Communities coalitions with 122 years combined drug prevention experience. Effort was made to ensure each PSA highlighted positive choices, stayed fact-based with cited sources, and offered youth a resource, action step or skill.

It’s Not a Game

2020 – 2021
Topic: Alcohol Prevention
Audience: Middle School Students
Created by: Illinois Department of Human Services
Media: Digital Posters & Cards

Be Yourself

2019 – 2020
Topic: Alcohol Prevention
Audience: Middle School Students
Created by: Illinois Department of Human Services
Media: Posters, Newsletters

What’s Your Reason?

2018 – 2019
Topic: Alcohol Prevention
Audience: Middle School Students
Created by: Illinois Department of Human Services
Media: Posters, Table Tents, Digital Slides, Staff T-shirts

Most DHS Students Choose to be Healthy, Confident and Alcohol-Free

2017 – 2018
Topic: Alcohol Prevention
Audience: High School Students
Created by: Lake County Health Department
Media: Posters, Staff T-shirts, Promotional Products

Female runner tying her shoes next to bottle of water

We Have a Choice

2017 – 2018
Topic: Alcohol Prevention
Audience: High School Students
Created by: Lake County Health Department
Media: Posters, Staff T-shirts, Promotional Products